QUESTION:
Promoting our website in all our marketing campaigns go, but according to my statistics program, you get very few visitors who click past the first page. The site has a cool Flash introduction page that the designer said that impress visitors, but it seems to work. What can we do to get people to spend more time on the site? - Christopher O.
ANSWER:
The first thing you should do, Christopher understand is that designers and beat the living Flash outside it. Not increase the time spent on your site, but you will feel better after reading this column.
What are your thoughts designers appeal to visitors is probably exactly what moves them. A Flash introduction page (Macromedia Flash is software used to create animations for Web pages) can be cool for you, but from the perspective of a show on tour, can be almost as appealing as sitting in front of a number> Pokemon movie with four hundred screaming six years (and here follows, people).
In December 1997 during an episode of Pokemon, the popular Japanese animated TV series produced lunch boxes everything from movies to action figures of the scene also aa rocket explosion that flashed red and blue lights in rapid succession.
After the incident, more than 600 children were taken to hospital complaining of seizures, blurred vision, headache, dizziness andNausea. Any adult who is exposed to no more than two seconds Pokemon include nausea, but the attacks first baffled doctors.
Scientists finally the mass reaction to "photosensitive seizures, caused by exposure to certain visual stimuli, are attributes such as rapidly flashing on the TV screen.
Remember when your mother will not sit so close to the TV, or ruin your eyes tell you? It turns out that he knew what he meant.Who knows?
The event caused such concern that Japanese broadcasters and health officials to discuss ways to prevent future bad cartoon induced illnesses met. Want to have established guidelines for the proliferation of flashing images: no image flicker faster than three times per second, flashing images to no more than two seconds and appear scratches, striations of concentric circles in question is not so much of a TV screen.
It is my humble opinionThese rules should apply to Web sites, as well. I was in the field of web design for nearly a decade and have seen many sites that can cause photosensitivity blind moles. It seems that your website could suffer a similar condition.
If visitors are not clicking past the fancy Flash intro page, you do not need a genius to understand that this is your problem. Remove the Flash intro page for a couple of weeks to see if the WebClick-through rate improves and increases the number of pages viewed. Clickthrough rate is the number of visitors who click on the link on your homepage within the site. "Readings" refers to the total number of websites that were visited by visitors. If click-through rates and Improve to see the page, you know that your problem is flash intro.
Here are some other things you do to ensure that offers your visitors a pleasant - and seizure free can - NavigationExperience.
Sitting on the visitor's chair
The best way to ensure your site is user friendly as possible, sit at a computer and setting the site from a point of view of visitors. Imagine that you see on the website for the first time. If you are able to do so, a friend who never click on the page and offer some comments as we have seen taking notes.
Ask your friend to consider the following: The site is attractive to the eye? Youbeautiful colors and free? The site is easy to navigate? The current categories and subcategories in logical order? It 'easy to find what you're looking for? Finding the search engine site, the simplest things? Are all features of the site at least two or three clicks? If the answer to some or all of these points is not, you have to do.
Not dictate technology
A foolproof method to push the visitors is to require that theyspecial plug-in or third-party software installed on your browser to view your website. Require users to download and install the software is not your place and users be annoyed that you (and your business) for it. Visitors on your website should be an effortless pleasure, not a chore technology.
Let not wait
If your site in 20 seconds to download (appear in the user's browser), you lose visitors, period. Free animation, large graphics, poorlyHTML formatting, poor layout and a number of other factors can increase the download time. This could be the largest site in the world, but if you ever want to see ten minutes to download.
Lessons learned, then tripled. A: A website should be designed to meet the needs of the visitors' does not need to pacify the ego of the designer of the site.
Two: visitors to a business website are not there to be admired and enjoyed. They are there to search for information, andif they give it to them quickly and effortlessly, they will go elsewhere to do so.
And three: better mental and physical health avoid Pokemon at all for a price.
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